Cogolabs.com needed a redesign
Mentoring in Medicine helps young people from underprivileged areas begin a career in healthcare by offering tutoring, test prep, seminars and mentorship. They described wanting a new logo that showcased their focus on the academic services they provide.
With a team of 2 other designers, we pulled references from common medical iconography and tried to incorporate a larger and smaller figure, showing the growth that their services provide. We also drew from the crests of Ivy League schools, utilizing the outline of a stethoscope to create the shape. Inside the crest, we showed a larger and smaller figure reading a book together, showcasing both the educational and the medical aspects of their mission.
KIN is a concept for a web site to help families stay connected. Subscribers would have the option to upload and share old family photos, preventing them from being lost or destroyed. The most interesting thing about KIN is that it allows users to comment or record videos describing the actions in each photo, protecting family history for generations. Visitors also have the option to order custom framed prints from the site as well.
Liquid is essential to the plot in many Shakespearean plays, and the concept of this piece was to highlight a liquid in three different plays that drastically affects the course of events. I created paper sculptures representing the poison that kills King Hamlet, the love potion from A Midsummer Night’s Dream, and the ocean storm that causes the shipwreck in The Tempest.
'After Hours' is a fictional exhibit for The National Jazz Museum in Harlem which highlights famous jazz clubs throughout New York City still in existence today. Each poster incorporates a photo of the sign for each club and a large photo highlighting an act who became famous playing at each club.
Drop Me a Line is a concept for a web site designed to help people reconnect with loved ones in a meaningful way; users are encouraged to write one letter per day for a month to different people they love. The handwritten letter is a lost art, and this form of communication is a great way to show the recipient. The site helps the user choose 30 letter recipients, stores their contact information, and features daily letter writing reminders.
Although the prompt had the potential to be extremely politically charged, I chose instead to focus on the unwillingness to compromise often displayed by political idealists. I showed that typographically by overlaying speeches of Democrats and Republicans until each individual speech was illegible. The point is made when type is knocked out of the pattern, stating, “When everyone is yelling, all you hear is noise.”
This flyer was needed for reps to hand out at a charter school trade show in North Carolina. The front showcases other charter schools in North Carolina that use our products while the back lists prominent schools in the rest of the country using them.
Curriculum Associates is a small company that publishes school books for elementary and middle school children. I designed a new look for the STARS line of books, in which I utilized photography of origami stars in various colors to symbolize different grade levels. I made all stars by hand and took all photos.
Curriculum Associates’ CARS series features smaller, two color test booklets designed to assess a student’s reading level. Assessment results from CARS point directly to ability-appropriate instructional activities in STARS. I kept the look of the brand consistent to help avoid confusion, made all stars by hand, and took all photos.
This assignment was to create a magazine article about something we are passionate about. Pratt houses the largest sculpture park in New York City, but I soon came to realize that students seemed to not notice it, often using it for furniture instead of inspiration. All of the design, photography and copy is my own.
Each of these case studies focuses on a specific school and how they implemented Curriculum Associates' products. After receiving an outline from my creative director, I went to work creating a 3 page layout that could be used as a template as we added more. Every study shows successful test result data on the front page and goes into more detail on the interior 2 pages. Each of the schools profiled falls into one of 3 scenarios; using our i-Ready product only, using our Ready products only, or using both Ready and i-Ready together. Along with showcasing the logos of the products on the top left of the cover I chose to color code each category to make locating the correct product easier for our sales reps, who deal with these studies the most. This color coding system has come in handy as the number of case studies we offer to customers continues to grow.
These studies were also condensed down to one page each to be used in longer brochures while still maintaining the same design system.
Special Citizens Futures Unlimited, or SCFU, is made up of 5 departments that help adults with autism become self-sufficient. They offer services such as work readiness training, assistance finding jobs or day habilitation services. They strive to find what each client excels at, referred to it as their 'sparkle', which can help them find their perfect fit in the job world and in society.
My first logo presented to the client was an abstract mark of overlapping circles symbolizing the 5 branches of SCFU that come together to help showcase each clients 'sparkle', shown by the star created by the negative space between the circles. When presented to the client they were looking for a less abstract mark that would get their mission across more visually, although they liked the colors and typeface.
Utilizing that feedback, I created a revised mark showing a figure rising triumphantly above a color spectrum showing that with help from SCFU anyone on the autism spectrum can rise above the challenges they face. Also the most common symbol for autism awareness is a puzzle piece, which I subtly mimicked in the shape of the figure’s hands and feet.
This show follows a soldier returning from the war in Iraq. Finding it difficult to reenter society and resume the life he left behind, he eventually found peace in the religion of the people he was fighting so hard against. I created an Islamic pattern out of bullets to show the violence he had seen and how he was able to come to terms with it.
Part of this assignment was also to create a vector illustration to showcase our design in their real world setting.
The challenge was to re-brand a local honey company and open them up to a new, broader audience to be sold in a supermarket. I chose to market this as a DIY beauty kit, complete with a recipe book. Many women are trying to stay away from harsh chemicals in beauty products, so I thought this would be a new and innovative way to use a very common product.
I chose to base this wine bottle design on Annie Edson Taylor (the first woman to go over Niagara Falls in a barrel). She did this to try to gain notoriety, much like reality stars of today. Unfortunately, it didn’t quite work out for Annie and she died in poverty. I named this wine after her to give her the glory she rightly deserves.
While in college, I served as the Recruitment Director for my sorority. After falling short of our recruitment goals semester after semester, I decided to re-brand our chapter. I chose a theme of summer camp, to symbolize the ‘home away from home’ aspect of college and the importance of finding your ‘college family’. I created a recruitment plan which included hosting themed events, re-designing our web site (shown here), integrating social media, and producing print collateral such as posters and contact cards. This plan not only energized current members to remain involved and get to know new people interested in joining, it helped them form strong relationships and led our recruitment numbers to grow 250%.
This site is live at trisigma.pratt.edu
I used illustrations of real buildings in the area to show the crime rates in the neighborhoods surrounding my school in Brooklyn. These create bar graphs and convey a great deal of information in a way that is easy to understand.