Mentoring in Medicine helps young people from underprivileged areas begin a career in healthcare by offering tutoring, test prep, seminars and mentorship. They described wanting a new logo that showcased their focus on the academic services they provide.
With a team of 2 other designers, we pulled references from common medical iconography and tried to incorporate a larger and smaller figure, showing the growth that their services provide. We also drew from the crests of Ivy League schools, utilizing the outline of a stethoscope to create the shape. Inside the crest, we showed a larger and smaller figure reading a book together, showcasing both the educational and the medical aspects of their mission.
