While in college, I served as the Recruitment Director for my sorority. After falling short of our recruitment goals semester after semester, I decided to re-brand our chapter. I chose a theme of summer camp, to symbolize the ‘home away from home’ aspect of college and the importance of finding your ‘college family’. I created a recruitment plan which included hosting themed events, re-designing our web site (shown here), integrating social media, and producing print collateral such as posters and contact cards. This plan not only energized current members to remain involved and get to know new people interested in joining, it helped them form strong relationships and led our recruitment numbers to grow 250%.
This site is live at trisigma.pratt.edu