Special Citizens Futures Unlimited, or SCFU, is made up of 5 departments that help adults with autism become self-sufficient. They offer services such as work readiness training, assistance finding jobs or day habilitation services. They strive to find what each client excels at, referred to it as their 'sparkle', which can help them find their perfect fit in the job world and in society.
My first logo presented to the client was an abstract mark of overlapping circles symbolizing the 5 branches of SCFU that come together to help showcase each clients 'sparkle', shown by the star created by the negative space between the circles. When presented to the client they were looking for a less abstract mark that would get their mission across more visually, although they liked the colors and typeface.
Utilizing that feedback, I created a revised mark showing a figure rising triumphantly above a color spectrum showing that with help from SCFU anyone on the autism spectrum can rise above the challenges they face. Also the most common symbol for autism awareness is a puzzle piece, which I subtly mimicked in the shape of the figure’s hands and feet.
